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Push alerts & rules

Signal, not noise: every rule that decides whether an event becomes a push on your phone.

Event rules

Alerts follow the same event taxonomy as the live feed, but only the six money-and-lifecycle kinds ever become a push: purchases & renewals (on by default), trial starts (off by default: they're high-volume, $0 events), trial conversions (on), churn (on), and refunds (on). Family Sharing events have their own toggle (off by default). The informational kinds in the feed, a refund request, a declined or reversed refund, a queued plan change, a price increase and a billing failure, are never pushed. Churn risk isn't churn, and the rest are things to read, not to be woken up for.

Those toggles exist twice. The organization-wide set is what a newly discovered app inherits; each app then carries its own copy, so silencing trial starts for a noisy free app leaves every other app exactly as it was. An app also has a single on/off switch above its per-event ones, and the older per-app mute still silences an app outright.

Two alerts sit outside the event taxonomy: a heads-up when RevenueHog discovers a new app in your App Store Connect account, and a daily roundup of new App Store reviews. Both are their own toggles.

Rules are per user, per organization: your teammates' settings are their own. Configure them under Settings → Notifications on the web or in the iOS app, along with the alert sound and whether notifications stack on your phone by app, by event kind, or not at all.

Thresholds, quiet hours & mutes

Three filters run after the event toggles. A minimum amount drops money events below your threshold (a $0.99 consumable doesn't need to buzz your wrist). Quiet hours suppress pushes between a start and end time in your own time zone, and they suppress everything, milestones included. Per-app mutes silence chosen apps entirely. Useful for a high-volume app whose events you still want in the feed. Sandbox events only push if you opt in.

Setting a minimum amount does one more thing: money-in alerts that clear it are delivered as time-sensitive, so they break through Focus and the scheduled notification summary. Nothing else does, milestones included. Apple's guidance is that time-sensitive has to reflect something the user actually asked to be interrupted for, and setting a threshold is that request.

MRR milestones & daily digest

MRR milestones fire when your org's MRR crosses a round threshold on a 1 / 2.5 / 5 ladder: $1,000, $2,500, $5,000, $10,000, $25,000 and so on. Crossings only fire on the way up; declines never generate a milestone push.

The daily digest is one push at a time you pick, on the hour or the half hour, in your own time zone: $412.88 in sales today, 9 events and $16,284 MRR.Choose whether it reports the day so far or the previous full day, and which of revenue, event count, MRR, active subscribers and trials the sentence includes. It's deduplicated so you get at most one per day, and it's off until you choose a time.

The alerts subscription

Push delivery is the one paid thing in RevenueHog: RevenueHog Alerts, an auto-renewable subscription purchased in the iOS app ($4.99/mo or $39.99/yr). One subscription unlocks alerts for everyone in your organization. Everything else (the feed, metrics, customers, forwarding, this whole product on the web) is free, and never a percentage of your revenue.

What happens without it

Nothing on the web is gated. Without the subscription you just don't receive pushes; your rules are kept and take effect the moment a subscription is active. See billing and pricing.